Inspired by Conor McGregor’s Proper Twelve, UFC’s Aljamain Sterling Sets Sights on Own Rum Brand

Proper No. Twelve Irish Apple Flavored Whiskey Is More Memorable Than the Original Irish Whiskey Proper No. Twelve Irish Apple Flavored Whiskey

Conor McGregor's Proper No. Twelve Irish Whiskey Releases Apple-Flavored Whiskey, the Brand's 1st New Product Since Launch

Conor McGregor Reacts to 'Rat' Ex-Teammate Who's Suing Him Over His Proper No. Twelve Irish Whiskey Brand

Conor McGregor Hijacks Rival Jameson's Tradition, Makes Holiday Tree Out of Proper No. Twelve Irish Whiskey Bottles

Conor McGregor Sued By Former Teammate and Friend Who Claims Proper No. Twelve Irish Whiskey Was His Idea

Ditch Your Crummy Office Job: Conor McGregor, Professional Fighter and Frontman for Proper No. Twelve Irish Whiskey, Is Hiring a Professional Partier

'This Was Actually My Idea:' UFC Fighter Artem Lobov Claims to Be the Brain Behind Conor McGregor's Proper Twelve Irish Whiskey

Conor McGregor's Mediocre Proper No. Twelve Whiskey's Ascent Continues; Brand Poised to Become 2nd-Biggest Irish Whiskey in US

Dustin Poirier Launches Whiskey Brand, Competing With UFC Rival Conor McGregor's Proper 12