Shannon Sharpe Celebrates Shay by Le Portier Cognac Launch
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Football Hall of Famer, Fox Sports Pundit Shannon Sharpe Hosts Launch Party to Celebrate his new Cognac

Shannon Sharpe

Pro Football Hall of Famer and Fox Sports co-host Shannon Sharpe is hosting a launch party for his cognac, Shay by Le Portier. (Photo: Katie Gardner)

Pro Football Hall of Famer and current Fox Sports co-host Shannon Sharpe announced Friday that he is launching a premium cognac brand, Shay by Le Portier. To celebrate the launch, Sharpe is hosting an exclusive launch party Tuesday in Los Angeles, California.

Shay by Le Portier will be released “in limited numbers” beginning December. According to Le Portier Cognac’s website, its first release is 25,000. Those who wish to buy it can sign up at to be emailed a payment link when it releases Wednesday. The release will be first come, first serve, according to the website. It also will sell on and is available for preorder now for $85. ReserveBar shipments of Shay by Le Portier are available in AR, AZ, CA, CO, CT, DC, DE, FL, IA, IN, LA, MD, ME, MN, MO, MT, NC, ND, NE, NH, NJ, NM, NV, OK, OR, RI, SC, SD, VT, WA, WI, WV and WY.

“So much of the inspiration in my life comes from the places I’ve been, and people I’ve met through professional football,” Sharpe said in a news release. “I started thinking, ‘What if I could share that sense of connection and conversation with friends with everyone!’ That’s the reason for creating Le Portier Cognac.

Sharpe announced the cognac for the first time on Twitter:

Tasting Notes

Nose: A rich, evocative aroma of blackcurrant and caramelised spiced apple calls to mind the welcoming scent of home.

Palate: The silky mouthfeel envelops with a warming embrace of butterscotch, dried fruits and a hint of spice.

Finish: The palate slips into orange zest and a delicate hint of aniseed on the finish for a lingering, warming grand finale.

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David Morrow is the managing editor of Whiskey Raiders and has been with the company since September 2021. David has worked in journalism since 2015 and has had bylines at Sports Illustrated, Def Pen, the Des Moines Register and the Quad City Times. David holds a Bachelor of Arts in Communication from Saint Louis University and a Master of Science in Journalism from Northwestern University's Medill School of Journalism. When he’s not tasting the newest exciting whiskey releases, David enjoys spending time with his wife and dog, watching sports and traveling.