Tilray Buys Breckenridge Distillery, Eyes Cannabis Spirits
Skip to main content

Cannabis Company Plans THC-Infused Whiskey Release With Acquisition of Colorado Distillery

Breckenridge Distillery

Tilray is purchasing Breckenridge Distillery and is planning to create spirits with cannabis instead of alcohol. (Photo: Breckenridge Distillery)

Canadian pharmaceutical and cannabis company Tilray announced Wednesday that it has purchased Colorado-based Breckenridge Distillery for an undisclosed amount of money. According to the news release announcing the acquisition, “When federally permissible,” Tilray intends to use the Breckenridge brand to “commercialize new and innovative products through the development of non-alcoholic distilled spirits, including bourbon whisky, that is infused with cannabis.”

Tilray also said that it intends to expand the reach of Breckenridge Distillery, which currently generates 85% of its revenue in its home state, and make it into “a true national brand.”

Tilray, which also owns Atlanta-based brewery SweetWater, whose beers often have cannabis-related names (e.g., 420 Strain and Fresh Sticky Nugs) and trend dank in flavor, said it plans to “leverage SweetWater’s existing nationwide infrastructure” to aid Breckenridge’s nationwide growth.

“Tilray’s strength lies in our ability to identify and significantly expand leading [consumer packaged goods] lifestyle brands that resonate powerfully with consumers,” Irwin D. Simon, Chairman and CEO, said. “Breckenridge Distillery is an iconic addition to our platform in this respect based on its portfolio of award-winning spirits, passionate consumer engagement, and a strong sales and distribution network.”

Bryan Nolt, Breckenridge Distillery’s founder and CEO, said Breckenridge is excited to join Tilray, as it will benefit from “access to Tilray’s global distribution network and opportunities to expand into cannabis and edible-related products in the U.S.”

Spirits with THC in place of alcohol — granting a different kind of buzz without the hangover — aren’t yet anywhere near the mainstream, but expect them to be within the coming years as society continues to move toward acceptance of cannabis. Breckenridge and Tilray will definitely have competition. Some competitors already have emerged, including MXXN, which will offer THC-infused alternatives to tequila, gin and bourbon when it launches.

Here at Whiskey Raiders, we do more than write about current events in whiskey. We are the only media property reviewing whiskeys and aggregating the scores and reviews of other significant voices in the whiskey world in one place. If you’re interested in getting a shot of whiskey in your morning email, sign up for our Daily Dram Gram!

Filed Under:

Follow Whiskey Raiders: