DISCUS Receives $1.1 Million to Promote US Spirits Exports
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USDA Grants Distilled Spirits Council More Than $1 Million to Promote Exporting of American Booze

DISCUS

An employee at the Bardstown Bourbon Company paints a label onto barrels used to store bourbon April 11, 2019 in Bardstown, Kentucky. The Distilled Spirits Council of the United States (DISCUS) announced Monday that it received a grant upwards of $1.1 million from the U.S. Department of Agriculture. (Photo by ANDREW CABALLERO-REYNOLDS/AFP via Getty Images)

The Distilled Spirits Council of the United States announced in a news release Monday that it was granted $1,121,789 to promote American spirits exports in 2022 through its partnership with the U.S. Department of Agriculture’s Market Access Program, per Fred Minnick. The grant marks nearly a 100 percent increase over the funding DISCUS received for 2021.

“DISCUS’ export promotion program continues to drive big results for U.S. distillers and has been incredibly beneficial for small craft distillers looking to expand into foreign markets,” said Charles McEntee, DISCUS director of export promotion. “Since 2014, DISCUS’ MAP activities have directly resulted in nearly $6 million in new exports for craft distillers across the United States.”

In 2019, DISCUS received a $1.2 million grant from the USDA’s Agriculture Trade Program, which expires in 2024. The remainder of that funding will be used to supplement the Market Access Program grant, per the release.

On Oct. 30, the U.S. and European Union announced an agreement to remove the EU’s American whiskey tariffs, which were imposed in retaliation to tariffs placed on the EU by former U.S. President Donald Trump. Through the Market Access Program and Agriculture Trade Program, DISCUS “seeks to facilitate the increase of small U.S. distiller exports and promote the U.S. spirits sector by educating the hospitality industry, adult consumers and media in key international markets on the taste, heritage and style of American distilled spirits,” according to the release.

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