Employee Recalls Pressure to Drink From Activision Blizzard
Skip to main content

More to Enjoy

  • Tequila Raiders
  • Rum Raiders
  • Gin Raiders

‘They Made me Drink Until I Was Blackout Drunk’: Woman Recounts 1st Day of Work at Activision Blizzard Starting With Fireball Shots


The Blizzard Entertainment campus is viewed on Jan. 18 in Irvine, California. (Photo by Mario Tama/Getty Images)

A female employee who had been hired by video game developer powerhouse Blizzard Entertainment shared her experience of the work environment, which pressured her into drinking to excess, with Fortune.

The employee, Nicki Broderick, recalls arriving for her first day at work at 9:30 a.m. Jun 13, 2011. She was greeted by a row of shots, which she believes were Fireball Cinnamon Whisky, lined up in front of her keyboard. The shots were meant to celebrate her 21st birthday.

Even though she had never done shots before, she drank these ones with her manager, Broderick said.

At a later date, during a work trip to Korea, Broderick told Fortune she was instructed not to refuse any drinks — so as not to offend anyone — while out with colleagues from a company that was partnering with Blizzard on an e-sports event.

“They made me drink until I was blackout drunk,” she told Fortune. “I don’t even know how I got back to my hotel that night.”

Broderick is not alone in feeling uncomfortable about Blizzard’s culture. More than two dozen women told Fortune that they felt treated differently than men during their time with the company, bullied and demeaned. When a woman arrived for her first day or work, “there would literally be a group of men around her so you couldn’t even see her,” a longtime Blizzard employee still with the company told Fortune.

Furthermore, Broderick and other employees told Fortune the quality assurance department for a time had a spreadsheet to rank new hires on a one-to-10 “hotness” scale, plus listing the employees’ best features and whether she was available.

Blizzard Entertainment, a subsidiary of Activision Blizzard, is known for creating massively successful games such as World of Warcraft and Overwatch.

Workplace issues are being raised due to a July 2021 lawsuit, brought forth by California’s Department of Fair Employment and Housing, alleging gender discrimination, harassment, retaliation and an overall “sexist culture” that paid women less than men, assigned women to lower-level jobs, promoted women at slower rates, fired or forced women to quit, and subjected women to “constant sexual harassment.

Last month, Microsoft purchased Activision Blizzard for $68.7 billion in the largest gaming industry deal ever.

Here at Whiskey Raiders, we do more than write about current events in whiskey. We are the only media property reviewing whiskeys and aggregating the scores and reviews of other significant voices in the whiskey world in one place. If you’re interested in getting a shot of whiskey in your morning email, sign up for our Daily Dram Gram!

This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site. This helps support Whiskey Raiders at no additional cost to you.

Filed Under:

Follow Whiskey Raiders: