Buffalo Trace Charges Past 150,000 Visitors Despite Covid Closures in 2020
The Buffalo Trace motto reads: Honor tradition, embrace change. A platitude they have honored as they’ve had no choice but to adapt.
Like many businesses, Buffalo Trace Distillery closed its doors in early 2020 due to the Covid-19 crisis. However, as of July 1, 2020, guests are officially welcomed back to the distillery, but that is not without careful planning and remaining diligent in their phased approach to having guests back in person.
It is important to note just how far above and beyond the distillery has gone to ensure the safety of their guests and their staff, not only by adjusting how they run their daily operations but also by expanding some of the campus structures themselves.
The distillery took the time to expand the visitor’s center, resulting in a center three times the original size, according to their official statement, allowing them to accommodate social distancing between guests comfortably. The expansion has made them a safe haven for whiskey seekers and enthusiasts worldwide during the pandemic.
As for the other new safety protocols the distillery has set in place, they can be found on their website. However, some of the most notable implementations are the mandatory screenings for all visitors before being permitted onto the campus. The screenings include temperature checks and a health questionnaire. They are also no longer accepting cash transactions, and all visitors are required to provide contact information, so they can trace and notify guests if there is an exposure.
But perhaps the most impactful exploit Buffalo Trace took on during the pandemic was to start manufacturing hand-sanitizer. The distillery produced over one million gallons and has been distributing its sanitizer to healthcare organizations, pharmacies, military, airlines, to name a few. The best part? The hand sanitizer is also available for purchase at the Buffalo Trace gift shop.
Buffalo Trace is looking forward to new projects and welcoming more guests. One project, in particular, is their live YouTube show Whiskey Wednesday. According to their official press release, “From May 13 through December, these episodes were viewed by more than 3.6 million people around the world.” A very well-deserved victory for the company.
Today Buffalo Trace Distillery welcomes visitors seven days a week, with five out of seven tours scheduled and running (not counting their immersive virtual tours).
As a distillery almost as old as America itself (with a history dating back to the 1700’s), it’s inspiring to see they not only talk the talk by truly honoring their traditions and past while fully embracing necessary changes they’ve faced.