Cole Custer Sponsored by Chicken Cock for Coca-Cola 600
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Chicken Cock Whiskey to Sponsor NASCAR Racer Cole Custer During Coca-Cola 600

Cole Custer

Cole Custer will be sponsored by Chicken Cock Whiskey during the Memorial Day weekend Coca-Cola 600 race. (Photo: True Speed Communications)

NASCAR race car driver Cole Custer of Stewart-Haas Racing will be sponsored by Chicken Cock Whiskey on Sunday night during the Coca-Cola 600 race in Charlotte, North Carolina. Custer’s car will prominently feature the Chicken Cock logo.

As part of NASCAR’s annual “600 Miles of Remembrance” during the Memorial Day weekend event, the windshield of Custer’s car will display the name of U.S. Army Cpl. Joshua Mckay Moore, who died at age 20 in 2007 in Baghdad, Iraq. Moore and three others were killed when the Hummer they were in drove over an explosive device. Moore was posthumously named a corporal for his efforts in the war.

Chicken Cock, which calls itself “The Famous Old Brand,” was first established in 1856 in Paris, Kentucky. Chicken Cock’s original distillery burned down in 1950, causing the brand to pause production until Grain & Barrel Spirits purchased the dormant Chicken Cock brand in 2016. In 2018, Chicken Cock’s production moved back home to Kentucky via Bardstown Bourbon Company.

At 600 miles, the Coca-Cola 600 is the longest race on the NASCAR Cup Series schedule. This will be Custer’s 89th Cup Series start. He placed 21st in last year’s Coca-Cola 600.

“The 600 is definitely the longest race I’ve run,” Custer said in a news release. “I think the biggest thing is staying hydrated and making sure you’re loose before the race and not sore. Just try and relax, especially in the first part of the race. At halfway, you just need to try and settle in and get some laps done.

“The thing about it is you can’t really relax too much because you have to fight for the stage points, and fight for track position as much as you can. You have to stay hydrated. I guess there’s the need for a snack in there somewhere, too, but it’s definitely the longest, most grueling race that I’ve run.”

Fellow whiskey brands Horse Soldier and Howler Head also have sponsored race car drivers this year.

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