Dave Grohl to Appear in Crown Royal Super Bowl LVII Ads
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Crown Royal Teases Super Bowl LVII Ad Featuring Foo Fighters Frontman Dave Grohl

Dave Grohl

Foo Fighters lead singer Dave Grohl will appear in a Super Bowl advertisement for Crown Royal. (Photo: Crown Royal/YouTube)

Popular Canadian whiskey brand Crown Royal has released two previews for its commercial that will air during Super Bowl LVII, starring Foo Fighters frontman and former Nirvana drummer Dave Grohl.

“Dave is a Crown Royal super fan and the perfect partner to spread a message of gratitude to the audience that is authentic to the brand,” Sophie Kelly, senior VP for whiskeys in North America at Diageo, which owns Crown Royal, said in a statement, according to Hollywood Life. [After] seeing the work come to life, we have some great content we will be sharing over the next couple of weeks, including a decision to up our Super Bowl commitment to running a:60 in-game.”

The ad spot will air during the third quarter of the Super Bowl, which takes place Feb. 12.

The ad spot was created by the agency Anomaly and directed by Jake Scott.

The previews for the ad are 15 and 30 seconds long:

In November, Crown Royal released its oldest whisky to date, aged 29 years.

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David Morrow is the managing editor of Whiskey Raiders and has been with the company since September 2021. David has worked in journalism since 2015 and has had bylines at Sports Illustrated, Def Pen, the Des Moines Register and the Quad City Times. David holds a Bachelor of Arts in Communication from Saint Louis University and a Master of Science in Journalism from Northwestern University's Medill School of Journalism. When he’s not tasting the newest exciting whiskey releases, David enjoys spending time with his wife and dog, watching sports and traveling.