Heaven Hill Brands Unveils Peach-Flavored Canadian Whisky
Heaven Hill Brands has announced the launch of a new peach-flavored whisky under its Black Velvet Canadian whisky brand.
The new expression, which is now available across the U.S., clocks in at 35% ABV and joins Black Velvet’s portfolio of flavored whiskies, including apple and toasted caramel. Heaven Hill completed its acquisition of Black Velvet from Constellation Brands in 2019 for $266 million.
“Whether you’re tasting Black Velvet for the first time, or you’re a loyal fan of the brand, we feel confident Peach will be a hit with consumers,” said Molly Vincent, Heaven Hill senior brand manager. “We’re excited to continue to expand upon our flavour offerings – and with one of our hottest summers coming to a close, we feel this refreshing addition couldn’t have come at a better time.”
Black Velvet is said to be the second biggest-selling Canadian whisky in the world – and it has just released a new flavour 🍑https://t.co/mjTeBA9m9m
— The Spirits Business (@spiritsbusiness) August 10, 2022
Black Velvet Peach Canadian Whisky is available in 50-milliliter, 750-milliliter and 1.75-liter bottles. The whiskey has a suggested retail of $10.99 for the 750-milliliter size.
The peach whisky is not the only thing that Heaven Hill is bringing to the U.S. in the near future; it has also announced plans to build a new distillery in Kentucky, set to open in 2024.
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