Monster Energy, Constellation Progress in Merger Talks
Skip to main content

Sign up for the brand-new Whiskey Raiders Bottle of the Month Club!


More to Enjoy

  • Tequila Raiders
  • Rum Raiders
  • Gin Raiders

Monster Energy Reportedly ‘Progressing’ in Talks to Merge With Major Alcohol Brand

Monster Energy

Cans of Monster Energy Drink are displayed on a grocery store shelf on Nov. 4 in San Francisco, California. (Photo by Justin Sullivan/Getty Images)

Monster Beverage Corporation, the maker of energy drinks, is in intensifying talks to merge with Constellation Brands, which makes major brands such as Corona, Modelo, Svedka, High West and Belle Meade, Bloomberg reported Tuesday.

The companies have a combined market value of about $90 billion. An agreement could be reached in the coming weeks, but if negotiations don’t go smoothly, it could take longer to reach or could still fall apart, per Bloomberg.

In January, Monster announced the $330 million acquisition of CANArchy Craft Brewing Collective, calling the transaction “a springboard from which to enter the alcoholic beverage sector.” A merger with Constellation would indicate a deeper commitment to the alcohol sector.

The merger could even potentially bring Monster into the cannabis market. Constellation has a stake of almost 40% in Canopy Growth Corporation, a Canadian cannabis company that sells THC-infused drinks.

Coca-Cola owns nearly 20% of Monster, and according to Bloomberg, some critics have expressed concern that producing THC drinks might hurt the images of Monster and Coca-Cola, while yeasayers say it presents an opportunity for Coca-Cola to enter the growing market for cannabis products.

Constellation Brands is the eighth-largest alcoholic beverage company in the world by market cap.

Reuters first reported Monster’s initial talks with Constellation in November.

Here at Whiskey Raiders, we do more than write about current events in whiskey. We are the only media property reviewing whiskeys and aggregating the scores and reviews of other significant voices in the whiskey world in one place. If you’re interested in getting a shot of whiskey in your morning email, sign up for our Daily Dram Gram!

This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site. This helps support Whiskey Raiders at no additional cost to you.

Filed Under:

Follow Whiskey Raiders:

David Morrow is the managing editor of Whiskey Raiders and has been with the company since September 2021. David has worked in journalism since 2015 and has had bylines at Sports Illustrated, Def Pen, the Des Moines Register and the Quad City Times. David holds a Bachelor of Arts in Communication from Saint Louis University and a Master of Science in Journalism from Northwestern University's Medill School of Journalism. When he’s not tasting the newest exciting whiskey releases, David enjoys spending time with his wife and dog, watching sports and traveling.