Rémy Martin Announces 1st Super Bowl Advertisement
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‘A Major Milestone’: Rémy Martin Announces 1st Super Bowl Advertisement

Rémy Martin

Rémy Martin is getting its first Super Bowl advertisement this year, a 60-second spot. (Photo: Rémy Cointreau)

On Wednesday, French spirits group Rémy Cointreau announced its first Super Bowl advertisement featuring cognac brand Rémy Martin. The 60-second ad will air during the first quarter of Super Bowl LVII on Feb. 12.

“This national campaign reinforces our continued investment in having our brands show up during one of the biggest sports moments of the year and is a major milestone in the growth of Rémy Martin,” Nicolas Beckers, chief executive officer, Rémy Cointreau Americas, said in a news release. “As a nearly 300-year-old brand, Rémy Martin is constantly evolving to celebrate collective success and a passionate commitment towards excellence.”

Rémy Cointreau said in the news release that Rémy Martin has “championed the concept of Teaming Up for Excellence” for many years and aims to become the global leader in “exceptional spirits” through the growth of what it calls its global priority brands: Louis XIII, Rémy Martin, Cointreau, Bruichladdich and The Botanist.

“Being part of the Big Game, is an expansion of Rémy Martin’s quest for excellence by entering an untapped vertical for the brand – the world of sports,” the brand said.

Past Rémy Cointreau Super Bowl Ads

In 2022, Rémy Cointreau aired a 30-second advertisement across 17 markets for its Islay gin brand, The Botanist, while in 2021, Rémy Cointreau aired its first Super Bowl ad with a 30-second spot in 15 markets from Cointreau.

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David Morrow is the managing editor of Whiskey Raiders and has been with the company since September 2021. David has worked in journalism since 2015 and has had bylines at Sports Illustrated, Def Pen, the Des Moines Register and the Quad City Times. David holds a Bachelor of Arts in Communication from Saint Louis University and a Master of Science in Journalism from Northwestern University's Medill School of Journalism. When he’s not tasting the newest exciting whiskey releases, David enjoys spending time with his wife and dog, watching sports and traveling.