The Market for Convenient Cocktail Mixers Wont Slow Down Anytime Soon Thanks to Pepsi
Pepsi CO is releasing a new line of premier mixers called Unmuddled this September.
However, they aren’t the only beverage giant out to claim their stake in the mixer/cocktail world. Coca-Cola has also teamed up with five prominent bartenders to create signature mixers for people to enjoy cocktails from home.
It’s also worth noting that this is not Pepsi Co’s first foray into the mixer world. Neon Zebra was released earlier this year by them as another convenient cocktail from home.
Why the big push to create a convenient cocktail mixer for consumers?
Emily Silver, PepsiCo North America’s vice-president of innovation and capabilities, said: “With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers’ needs for convenience – to cut out time and mess without compromising on quality and taste.”
Unmuddled contains no artificial flavoring and is all juice. Coming in three flavors, Fiery Pineapple, Spiced Mandarin, and Lemon Mint.
When mixing with whiskey, Pepsi Co recommends the Lemon Mint or Spiced Mandarin. The Lemon Mint flavor is light and refreshing, while the Spiced Mandarin mixes well with any spirit. It pairs perfectly with whiskey as well.
Unmuddled will be sold on Amazon and Fresh Thyme for $6.19 as single flavor four packs.
While I personally never thought there was so much of a need for a cocktail mixer that’s anything other than a coke, it’s nice to get a bit of variety without having to buy the entire bar.
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