Thomas Ashbourne RTD Cocktails Launch From Major Celebs
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John Cena, Sarah Jessica Parker, Playboi Carti, Vanessa Hudgens, Rosario Dawson and Ashley Benson Want to Make You a Cocktail

Thomas Ashbourne

(From left) Playboi Carti, Vanessa Hudgens, Ashley Benson, Rosario Dawson, Sarah Jessica Parker and John Cena are the founding partners of Thomas Ashbourne Craft Spirits. (Photo: Thomas Ashbourne Craft Spirits)

On Monday, Thomas Ashbourne Craft Spirits announced itself to the world, debuting with an impressive roster of some of the biggest names in entertainment. The brand is launching an array of ready-to-drink cocktails, each tied to one or more celebrity founding partner.

Each cocktail is offered in bottled and canned formats

The Perfect Cosmo comes from Sarah Jessica Parker. John Cena brings The Classic Old Fashioned. Playboi Carti is behind The Hardscatto. Finally, Ashley Benson, Rosario Dawson and Vanessa Hudgens teamed up on The Margalicious Margarita.

“We’ve been focused on sourcing high-proof, premium spirits with the best natural ingredients to elevate the Thomas Ashbourne portfolio above the pre-made cocktail standard,” CEO Cara Kamenev said in a news release. “With the help of our celebrity partners, each flavor profile was meticulously crafted and demanded the highest standards in taste, quality and sophistication. We’re here to dispel the myth that bespoke, high-end cocktails can only be enjoyed in certain settings, by certain people. Our brand will provide consumers a high-quality beverage comparable only to the best bar-made cocktails that can be enjoyed anytime, anywhere.”

The Perfect Cosmo by Sarah Jessica Parker

Thomas Ashbourne

The Perfect Cosmo is a twist on the classic Cosmopolitan, and Parker, who also has a wine line, is the perfect face to represent a cosmo, as the cocktail was heavily featured in “Sex and the City,” in which Parker starred. The brand describes the drink as “An explosion of sweet cranberry gives way to a hint of strawberry, all rounded out with an aroma of freshly squeezed lime and mixed with our smooth vodka. It’s everything a good Cosmo should be: Indulgently sweet, refreshingly tangy, and pink.”

“I’ve tasted some pretty extraordinary cocktails over the years and in my travels, but our Thomas Ashbourne Perfect Cosmo is up there among the very best,” Parker said. “We took the process very seriously; tasting different recipes, exploring a variety of ingredients, and seeing how flavors can come together like art. This particular cocktail, while being closely associated to a well-known character I’ve played for many years, is also a personal favorite in my own life. I hope others find it as enjoyable and refreshing as we do.”

The Classic Old Fashioned by John Cena

John Cena

The brand describes The Classic Old Fashioned as: “premium bourbon whisky cut with notes of bright orange bitters, sweet maplewood, and a hint of caramel makes for an unapologetically bold drink, every time. Ideal for elegantly swirling in an expensive whiskey glass or golden chalice.”

“To me, the Thomas Ashbourne brand vision is to be the world’s most trusted bartender,” Cena said. “I’m partial to The Old Fashioned but ALL of the incredible craft cocktails from Thomas Ashbourne embrace a social lifestyle of fun, conversation, and memorable moments with quality, convenience and unparalleled consistency.”

The Hardscatto by Playboi Carti

Playboi Carti

The brand describes The Hardscatto as a “white wine inspired, craft cocktail. Reminiscent of muscat blanc grapes and featuring aromas of peach, apricot and delicate elderflower, the Hardscatto pairs well with too-loud laughter and parties that last past sunrise.”

The Margalicious Margarita by Ashley Benson, Rosario Dawson and Vanessa Hudgens

Thomas Ashbourne

The brand describes The Margalicious Margarita as: “Freshly squeezed lime juice, pure sea salt and hint of orange zest blend delightfully with our high-quality tequila.”

Each cocktail contains 20% ABV and is priced at $59.55 for a four-pack of 200-milliliter cans or $43.99 for a two-pack of 375-milliliter bottles.

According to the brand, Thomas Ashbourne was a celebrated prohibition mixologist, “known to conjure up cocktails that packed on flavor, potency and a great night out during the Golden Age of Cocktails.”

The brand claims to be committed to sustainability and says it supports Keep America Beautiful the nation’s leading community improvement organization.

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