Want to See Your Face on Twisted Tea Hard Iced Tea Cans?
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Your Face Could End Up on 100 Million Cans of Twisted Tea Hard Iced Tea

Twisted Tea

Your face could end up on Twisted Tea Hard Iced Tea cans. (Photo: Twisted Tea)

Twisted Tea Hard Iced Tea, the No. 1 hard iced tea brand in the U.S., on Monday announced a partnership with web3 platform Sesame3 to launch Twisted Tea’s first NFT. Unlike most branded NFTs, Twisted Tea’s will offer real-world value can be held, sold and purchased using traditional payment methods without a crypto wallet, making it more accessible than most branded NFTs.

Twisted Tea is giving its first NFT to one fan. The winner will have their photo placed on the back label of up to 100 million Twisted Tea cans across the country. To enter, simply visit TwistedTea.com/NFT to submit your photo and tell the brand why you deserve to be on a back label for a chance to win the Twisted Tea NFT. One winner will be chosen on August 3.

For the best chance of winning, the brand advises fans submit photos that show how much you love Twisted Tea. “Energetic, wild, fun-loving pics” are best. It can be a picture of an individual or a group. There’s “no need to go crazy with filters, editing, or photoshop,” the brand added.

“Celebrating our fans is a part of everything we do, so our first-ever NFT had to reward them with something big,” Erica Taylor, brand director for Twisted Tea, said in a news release. “For 15 years and counting, we’ve featured more than 750 fan photos on the back of every Twisted Tea bottle and can that shows off how our fans keep it twisted. And while we might not know a whole lot about NFTs, we do know our fans are sure to go wild for a chance to get their face on millions of Twisted Tea labels. Partnering with the NFT experts at Sesame3, we’re excited to celebrate our community in a totally new space.”

Twisted Tea has featured fans on its bottles and cans since 2007. On average, the brand receives more than 1,000 photo submissions each month, with only a select few landing a spot on the pack. Twisted Tea’s NFT Drop will give a new opportunity for a fan to win that opportunity, along with additional perks.

The NFT winner will also be allowed to auction the NFT off to the highest bidder, giving the new NFT owner the opportunity to also have their photo on a select number of Twisted Tea back labels.

“We’re excited to partner with Twisted Tea to be one of the pioneers of this new age of NFTs,” said Abhishek Gutgutia, CEO of Sesame3. “Through our partnership, we’re introducing the next generation of NFTs infused with value and experiences that give fans new ways to interact with Twisted Tea, with accessibility and community as the focus.”

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