ARBY’S: WE HAVE THE … Whiskey? The Fast-Food Chain Is Launching a Bourbon Inspired By Its Meats
Fast food chain Arby’s is known best for its meats (particularly its “Arby’s: We have the Meats!” tagline, which you’ve heard about a million times in commercials) and curly fries. Since the restaurant chain already released two french fry-flavored vodkas last year, the time has come, apparently, to make a liquor based on its famous meats.
Allow us to introduce Arby’s Smoked Bourbon, a 90-proof spirit that Arby’s describes as “an aged bourbon whiskey smoked with hickory, mesquite, and pecan woods.”
These are the same woods Arby’s uses to smoke the meats on its Smokehouse Sandwiches, which Arby’s claims means the bourbon “pairs well with everything at Arby’s. Except the drive-thru. Don’t pair it with that.”
The bourbon was produced by Brain Brew Custom Whiskey in Newtown, Ohio, by placing Arby’s smoked American oak in the whiskey and then finishing it by heating and cooling the liquid to replicate the varying temperatures of different seasons, a technique Brain Brew calls “WoodCraft.”
“We take pride in the hours of research, detail and innovation that goes into creating custom bottles of bourbon for our collaboration partners as well as consumers and enjoyed recreating one of Arby’s signature flavor profiles using the same smoked woods that they use at Sadler’s Smokehouse,” Brain Brew CEO and co-founder Doug Hall said, according to Food & Wine.
Arby’s Smoked Bourbon will launch at noon EST on Wednesday for $60 at ArbysSmokedBourbon.com. Also being released at that time will be an Arby’s-branded cocktail smoker called The Lil Smoker, which is shaped like the cowboy hat that is part of the Arby’s logo. The smoker will sell for $50.
Arby’s Smoked Bourbon will only be available to residents of California, Colorado, Florida, Kentucky, New Hampshire, New York and Washington, DC.
The initial drop will be followed by a second one, which fans can find out about by signing up to become an Arby’s member before the first release.
“After our successful vodka launch last year, we knew we wanted to release another unexpected liquor that our fans of legal drinking age can responsibly pair with our menu items,” Jim Taylor, president of Arby’s, said, according to Food & Wine. “Arby’s smoked meats are the cornerstone of our brand, so why not use our expertise to create a delicious smoked bourbon that complements the flavors and enhances the experience of enjoying our Smokehouse Sandwiches?”
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