Elijah Craig Official Bourbon of AT&T Pebble Beach Pro-Am
Skip to main content

More to Enjoy

  • Tequila Raiders
  • Rum Raiders
  • Gin Raiders

Elijah Craig to Host Golf Fans at Speakeasy After Being Named Official Bourbon of AT&T Pebble Beach Pro-Am

Elijah Craig

(Photo: Elijah Craig/AT&T Pebble Beach Pro-Am)

On Thursday, Elijah Craig Bourbon and AT&T Pebble Beach Pro-Am announced a multi-year partnership, making the whiskey brand the official sponsor of the golf tournament.

“Elijah Craig Bourbon celebrates the legend and lore of AT&T Pebble Beach Pro-Am Tournament with a shared mindset of striving for greatness,” Max Stefka, Elijah Craig group product director, said in a news release. “We look forward to creating an experience for players and fans to honor their success over a glass of Elijah Craig.”

The AT&T Pebble Beach Pro-Am takes place Feb. 2-5 and has a prize pool of $9 million.

As the official bourbon partner of AT&T Pebble Beach Pro-Am, Elijah Craig will open the “Elijah Craig Bourbon Speakeasy” at the tournament grounds in California. At the speakeasy, spectators will be able to taste Elijah Craig Small Batch bourbon and cocktails and pose for photo opportunities after signing their names on an “interactive signature wall.”

Elijah Craig will also be available outside of the speakeasy at concession stands throughout the course, mixed up in a signature cocktail called “The Kentucky Tea Time.” Think bourbon meets Arnold Palmer; this libation is made with Elijah Craig Small Batch Bourbon, tea and lemonade.

“World class golf and award-winning Bourbon go hand and hand,” Monterey Peninsula Foundation CEO and Tournament Director Steve John said. “A signature Elijah Craig cocktail is the perfect accompaniment when enjoying the tournament at Pebble Beach. The Elijah Craig Bourbon Speakeasy is [a] wonderful addition to the fan experience at Triangle Plaza.”

Elijah Craig “displays and engagement opportunities” will also be featured outside of the golf course at retail and bar locations, and the bourbon brand will promote the partnership with an investment in digital advertising and via its social media channels.

In January 2022, Elijah Craig became the official bourbon of three-time PGA Tour-winning golfer Max Homa.

Owned and produced by Heaven Hill, Elijah Craig is a popular and mostly well-reviewed bourbon brand.

Last week, Heaven Hill unveiled the first 2023 batch of Elijah Craig Barrel Proof.

Here at Whiskey Raiders, we do more than write about current events in whiskey. We are the only media property reviewing whiskies and aggregating the scores and reviews of other significant voices in the whiskey world in one place. If you’re interested in getting a shot of whiskey in your morning email, sign up for our Daily Dram Gram

This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site. This helps support Whiskey Raiders at no additional cost to you.

Filed Under:

Follow Whiskey Raiders: