Rebel Named Official Bourbon of the PLL for 2023 Season
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Rebel Strikes Deal to Become Official Bourbon of the Premier Lacrosse League

PLL

Rebel Bourbon will be the official bourbon of the Premier Lacross League for the 2023 PLL season. (Image: Premier Lacrosse League)

On Tuesday, the Premier Lacrosse League announced a partnership with Rebel Bourbon, making the whiskey brand the official bourbon of the PLL for the 2023 season.

“At the core of our mission to trailblaze the future of sports is a rebellious spirit to challenge the status quo,” Jake Krantz, senior director of partnership development at the PLL, said in a news release. “We’re thrilled to partner with Rebel Bourbon, a brand that highlights the noisemakers and the rule breakers and bring their brand to life across PLL platforms.”

As part of the deal, Rebel is granted entitlement rights on the PLL’s penalty box, jersey patches for the PLL team Chaos Lacrosse Club and a “Rebel of the Week” content series through PLL platforms, which will debut June 6.

“The opportunity to have Rebel Bourbon as the Official Bourbon of the Premier Lacrosse League was a perfect fit for our brand,” said Philip Lux, brand manager at Rebel Bourbon. “We align with the league’s defiance, freedom, attitude and rebel spirit that the game brings to its fans. With the PLL quickly becoming can’t-miss TV, we look forward to bringing fans of the Premier Lacrosse League together to watch the fastest game on two feet with a Rebel Bourbon.”

The 2023 PLL season begins June 3 in Albany, New York. Games will be aired on ABC and ESPN+.

Rebel is a subsidiary of Luxco, which was founded in 1958 and merged with Indiana whiskey giant MGP in 2021.

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David Morrow is the managing editor of Whiskey Raiders and has been with the company since September 2021. David has worked in journalism since 2015 and has had bylines at Sports Illustrated, Def Pen, the Des Moines Register and the Quad City Times. David holds a Bachelor of Arts in Communication from Saint Louis University and a Master of Science in Journalism from Northwestern University's Medill School of Journalism. When he’s not tasting the newest exciting whiskey releases, David enjoys spending time with his wife and dog, watching sports and traveling.