Moët Hennessy Introduces $23 Million Research Center for Sustainability
Moët Hennessy, the spirits giant behind major brands such as Dom Pérignon, Hennessey, Glenmorangie, Belvedere and Woodinville Whiskey, recently announced its new Robert-Jean de Vogüé Research Center, located in Champagne, France, which it says is “dedicated to advancing knowledge and evolving practices” related to climate change and sustainability.
Moët Hennessy invested 20 million euros (about $23.2 million) in the center.
“Closely aligned with the Living Soils, Living Together program we launched last year, our new state-of-the-art research infrastructure will support all Moët Hennessy Houses as they continue to transform their businesses through sustainability,” said Philippe Schaus, CEO of Moët Hennessy. “Named in honor of Robert-Jean de Vogüé, one of the Group’s historic leaders who worked tirelessly for the common good in Champagne and beyond, the Research Center will be a hub for sharing knowledge both between the Houses and with public sector researchers and will also embrace collaboration with other external structures.”
The Living Soils, Living Together program aims to unite Moët Hennessy’s communities across the world and develop a global social responsibility program. The new center will focus on addressing environmental and industry challenges and will cover four areas of research:
- Innovating to understand: microbiology and biotechnology. Observing and analyzing micro-organisms to better understand their impact on vineyards.
- Innovating to protect the climate: plant physiology. Conducting experiments on vines and grapes to meet the challenges of global warming.
- Innovating to improve production: process engineering. Analyzing every step in winemaking to optimize processes and promote recyclability.
- Innovating for the experience: sensory analysis and formulation. Analyzing the sensory profile of our products at different stages of production, to continue our Houses’ quests for excellence.
The 4,000-square-meter (about 43,000 square feet) facility was designed by architect Giovanni Pace.
The spirits industry continues to make sustainable moves such as this one. Last month, Diageo opened an entirely carbon-neutral facility. Earlier this month, a proposal for a new sustainability-focused distillery — to be called Ili Distillery, if it passes — was submitted to the Argyll & Bute Council in Scotland.
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