Famed Sommelier and ‘Bon Appétit’ Host André Mack Wants You to Experience His New Whiskey, Made Using a ‘Winemaker’s Approach’
For those who don’t know, André Mack is one of the coolest and most prominent wine sommeliers around. Now, he’s moving into the whiskey world with the debut of rye whiskey called Rye & Sons.
“When you looked around at all of the old [whiskey] brands, they were pretty stodgy and named after people who died,” Mack told Food & Wine. “This is something to be able to build off of tradition but not keep with tradition.”
Another thing that keeps the rye down to earth is its $27.99 price tag. However, despite the modest price, Rye & Sons will be vintage-dated, borrowing a wine tradition to drive consumer interest.
“Rye & Sons will be vintage-dated, like wine. So it’ll still be collectible,” Mack said. “This is the winemaker’s approach in finding the best of what’s out there in the market and making the best rye we can.”
This rye isn’t Mack’s first use of the “& Sons” verbiage. The sommelier is also a restauranteur, and one of his establishments is named & Sons Ham Bar.
“Rye was America’s first whiskey, and after I opened & Sons with American charcuterie, going down the same route in whiskey with rye felt familiar to me. It was like, here’s a chance to champion something that feels really American.”
Here at Whiskey Raiders, we do more than write about current events in Whiskey. We are the only media property reviewing whiskeys and aggregating the scores and reviews of other significant voices in the whiskey world in one place. We also scour the internet daily in search of the best whiskey deals out there. If you’re interested in having a great whiskey deal and the latest news and reviews delivered to your inbox each morning, sign up for our Daily Deal Newsletter!
This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site. This helps support Whiskey Raiders at no additional cost to you.