NFTs and Whiskey Continue Connection as Bored Ape Yacht Club Holders Place Their Art on Monkey Shoulder Bottles
William Grant & Sons’ Monkey Shoulder whisky brand has partnered with whisky-NFT platform BlockBar and NFT collection Bored Ape Yacht Club to release a limited run of Monkey Shoulder whisky housed in a custom Bored Ape bottle, each of which will feature a personalized label featuring a Bored Ape image.
The partnership began with a ballot for Bored Ape holders. Ten winners were selected to each put the ape they own onto a limited run of 100 Monkey Shoulder bottles, with the opportunity to earn royalties from bottle sales.
Bored Ape holders also received a bottle of Monkey Shoulder Original Malt Whisky for free.
All existing BlockBar NFT holders will receive 50% off of Monkey Shoulder NFT bottles, which can be bought and sold on the platform. Any remaining bottles from the NFT drop will become open to the public.
The winners from the ballot were ape numbers #410, #721, #1037, #2085, #2305, #4241, #6246, #6722, #6990, #8059. William Grant & Sons announced that BlockBar will store the bottles in its facility in Singapore. Each NFT can be redeemed for its physical counterpart, available to be shipped anywhere in the world.
Many distilleries have taken to selling their spirits in NFT form or accompanied by NFTs (Hennessy, Dalmore, Glenfiddich, Macallan, Kinsale, Patrón and Ardbeg). Maker’s Mark even became the official bourbon partner of an NFT collection and created a custom bottle label for it.
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